Member-only story
The Link Between Quality and Quantity You Need to Understand
Personally and professionally, I’m not all about quantity. My priority is, and always has been, to produce something of quality. And although I understand that you might have to sell a base number of units to keep the business lights on, I always have advised others to look at whether what they are doing is the very best, rather than to try to work solely for the sake of quotas and deadlines. It’s outstanding results that produces the slow, consistent growth in followers or buyers you want.
But there is admittedly a connection between quality and quantity in that, the more you do something, the better you usually get at it and the more you learn. You might become so intimately familiar with the concepts or processes involved that your confidence and ability to pick them apart and revise grows. So increasing your output can mean that your results improve over time. This is the entire heart of the mastery idea — repeated practice, investigation and analysis all matter and are part of a very scientific approach.
The first trick is, increasing quantity — scaling — usually requires more time, technology, or both. Either way, there is no shortcut. You have to make the conscious decision to invest mentally, physically and financially in what you’re trying to do, and you must be very clear about how those investments are…
